While reading Contagious by Jonah Berger will give you the most detailed insights, this book review offers a simple breakdown of the digital marketing book's guidance on word-of-mouth marketing with this step-by- STEPP guide: Key Takeaways from Contagious: Why Things Catch On Jonah Berger offers directions and advice for creating a viral campaign for your brand. Of course, as one of the best marketing books, Contagious: Why Things Catch On does more than outline what not to do. Berger believes the value of the message itself - whether it's a product or ideas - has greater influence on virality. Consumers don't always listen to advertisements, and going viral isn't a matter of luck - it requires key steps, which are outlined in this book review.Īdditionally, brands can't rely solely on early adopters to make or break their product. For one, advertising is not the be-all and end-all. He has written numerous articles in academic journals highlighting these ideas, and his book is just one of the latest accounts of how behaviors take off.Īs Contagious notes, to understand word-of-mouth marketing, it's important to dispel myths about what makes an idea or product become popular.

Big brands like Google, General Electric, Coca-Cola, and 3M turn to Jonah Berger for his insights on what gets people talking. Discover some of the key points in this book review: Summary and Book Review of Contagious: Why Things Catch OnĪs an associate professor of marketing at the Wharton School of the University of Pennsylvania, bestselling author Jonah Berger is a master of consumer behavior and social influence. It's every marketer's dream, and Jonah Berger explains how to infect the world with your brand in his bestseller, Contagious: Why Things Catch On. Beyond discovering that cats enjoy playing patty cake, per this quality YouTube evidence with more than 21 million views, this type of internet phenomenon shows the power of going viral. There's something to be learned from cat videos.

Contagious by jonah berger review